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Showcase Guides

Who came to watch your athlete, and what to do about it

A showcase puts many coaches and many games in one weekend. These guides walk you through all of it: before you go, at the game, and in the 48 hours after.

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The third time a coach watches your athlete play is the one that matters

Most families can’t say how many times each college has seen their athlete. The count is the signal. Here’s how to read each look, and how to earn the next one.

First Look

Is she worth my time?

Often a coach working down a long list, or there for someone else.

Second Look

Is she worth my time?

A coach comes back to check the first impression wasn’t a lucky game.

Third Look

Does she fit us?

Now it’s about fit: a different opponent, a hard half, how she treats teammates.

The showcase weekend

Before, during and after

Before you go

  • How to act on the plane, at the hotel and on the sidelines

    Showcase weekend etiquette for soccer parents: how to act at the airport, the hotel and the sideline, because you never…

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  • Before the showcase: the schedule email your athlete sends coaches

    Send a showcase schedule email to coaches a week before you go. What to include, when to send it, and…

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  • Which soccer showcases are worth the money?

    Are soccer showcases worth it? Five questions to ask before you pay, so the coaches you want can actually see…

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During the event

  • Showcase sidelines are crowded, loud and short on signal. We built CoachWatch for that.

    A soccer sideline app has to work with a coffee in one hand and a whistle every thirty seconds. How…

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  • How college coaches scout at showcases (and what they’re really looking for)

    Do college coaches go to showcases? What they watch, how they plan their weekend, and how to know who came…

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  • Can I talk to a coach at the game? Sideline etiquette for parents

    Can you talk to a college coach at a game? What parents can do, what to expect back, and what…

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  • Someone texted “Miami was here.” Which Miami? Which coach?

    “Miami was here” isn’t a coach list. See how teams track which college coaches came to a game, and how…

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  • Four parents, two per half, one list

    Four parent volunteers, two per half, one shared list. How a team tracks college coaches without anyone missing the game.

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After you get home

  • The third time a coach watches your athlete play is the one that matters

    The first look finds her, the second confirms her, the third checks the fit. How to count each look from…

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  • A coach watched your game. Here’s what that means, and what it doesn’t.

    A coach watched your game. Here’s what that means, what it doesn’t, and the one email your athlete should send…

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  • After the showcase: the follow-up your athlete writes

    A showcase follow-up email has three parts: a thank-you, one real moment and one clear next step. Here is a…

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  • Signals worth tracking: replies, sightings, calls, visits, and silence

    Replies, sightings, calls, visits and silence don’t all mean the same thing. How to rank them and what to do…

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  • You have the coach list. Now what? The first 48 hours after a showcase

    You have the showcase coach list. Here’s how to sort it into three piles and what to do in the…

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Quick Answers

Questions parents ask

Do college coaches go to showcases?

Many do. They arrive with a plan, and a short stay at one game doesn’t tell you much.

How coaches scout

Does a coach at the game mean interest?

Not by itself. A sighting is a signal, not interest, and nobody can promise an offer.

What it means

How would I know which coaches came?

Someone has to write it down. A shared team list does it, and it’s free.

Who was on the sideline

What should my athlete send afterward?

A short thank-you with one real moment from the weekend and one clear next step. She writes it.

The follow-up email